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Russ Gaskin

Strategy, Process Design, Training & Facilitation

Russ helps people who don’t know each other, and sometimes don’t even like each other, change complex systems together. His strength is supporting diverse groups to develop deep alignment, shared understanding, and shared strategies for shifting systems toward well-being for all. 


Having led the development of many of the core frameworks used at CoCreative, Russ also helps others develop their capacities to lead effective collaboration through coaching, consulting, and advisory roles. In his guest faculty role, he has led workshops and graduate courses on leading social innovation, leading collective impact, leveraging conflict as a source of understanding and innovation, and creating shared value.


Prior to launching CoCreative, Russ served as the chief business officer of Green America, a leader in developing economic strategies to advance social equity and environmental sustainability; served as managing director of US SIF, a membership organization for financial firms and institutional investors doing socially responsible investing; and founded the Green Business Network, the first network of triple-bottom-line businesses in the U.S.


Russ has served as a Senior Fellow for the Green America Center for Sustainability Solutions and on numerous leadership and advisory boards, including the Expert Panel on Social Innovation & Design at the UN Development Program, the Leadership Board of the National Education Association, the Good Housekeeping Green Seal of Approval Advisory Board, and the eBay World of Good Advisory Board.

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